Seven Sales Management Mistakes

Unique Value Offering BootCamp

At the heart of No Plan B's process is our Unique Value Offering Bootcamp. Presented as a roll up your sleeves and get to work event, NoPlanB's interactive Unique Value Offering Bootcamp pilots your team through a structured, insightful process that pinpoints the key attributes intrinsic to your company.

The result is a new foundation upon which all future market, product and customer strategies are built. In addition, your staff will have a definitive understanding on how to consistently relate with customers to ensure the advancement of your Brand.

NoPlanB's Unique Value Offering Bootcamp is a watershed event that creates a companywide collective unity. Your staff become aligned on the core message, and gain awareness of their pivotal role in the future success of your company.

The UVO report is immediately actionable and will not languish unread on your bookcase. You can begin your course of change the day you receive it - because further delaying action will cost more than your CFO can calculate.

Explore the Navigator to learn how No Plan B's proprietary approach to common goals will get you to your destination along the most effective path.

Where are you? Where do you want to go? How do you get there?

Select Destination

A Mission Statement that propels your organization

A Sales Team that never discounts just to close the deal

A wildly successful new product launch

Marketing Campaigns that deliver quality customers
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Mission Statement Way

The Process

  1. We begin by defining measurable results for Mission Statement Creation
  2. Next, we conduct the Unique Value Offering Bootcamp
  3. The BootCamp outcome drives the Mission Statement Plan
  4. Following the plan, we cascade the Mission Statement throughout company
  5. Results are evaluated, and future actions are determined

The Result

A Mission Statement which is a concise definition of your business from your customer's perspective, and a Behavioral Blueprint guides your staff in making that Mission Statement an accurate description of the way your company is perceived

Product Lane

The Process

  1. First we define measurable results for the Product Launch
  2. Next, we conduct our Unique Value Offering Bootcamp
  3. The Customer Experience Bootcamp follows
  4. The outcomes of these workshops drive your Unique Customer Experience Plan
  5. Following agreement of the plan, it is then implemented throughout the company
  6. Finally, we review results against expectations

The Result

Support, Sales, and Marketing departments support your new product with a clear understanding of the unique way your product and services meet the needs of your new customers, and the experience you will create for them. Critical decisions from distribution strategy to campaign messaging now have a clear framework upon which to be made and implemented.

Sales Highway

The Process

  1. First we define measurable results for the Project
  2. Next we conduct our Unique Value Offering Bootcamp
  3. The outcome drives our development of your Action Plan
  4. Implement agreed plan within the Sales Team and throughout the company
  5. Finally, we review results against expectations

The Result

Your sales team will be able to specifically convey what your company provides that will meet the Customer's need, and why the customer would most benefit by purchasing from your business. Close rates increase, discounting is all by eliminated, customer satisfaction increases.

Marketing Drive

The Process

  1. First we define measurable results for the Project
  2. Next, we conduct our Unique Value Offering Bootcamp
  3. The resulting UVO and Execution Plan plan is presented & agreed
  4. We then drive the implementation of theplan throughout the company
  5. Finally, we review results against expectations

The Result

With all staff aligned on the core message,and having a complete understanding of the value you provide to your target audience, your marketing team build campaigns that draw the right customers with exactly the right need

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