Google's 4 color glossy personalized report to Adwords subscribers is a multi-million dollar expense. Is this smart advertising from a marketing behemoth or simply bad form from a company that purports to be Green?

Terry Baxter is a Hero. 

Terry is a single mother of three children in Santa Barbara, California and the owner of B Production Company - an event management and promotions company. Terry Baxter is also someone who completely understands the actual potentiality of Social Media. For the last week Terry utilized Social Media for the ultimate greater good and showed us what Social Media is capable of.

Today I received an email from Reed Hastings, the CEO of Netflix, explaining that company’s recent price increase and separation of DVD subscription and streaming.

Yesterday I wrote about the trend of companies establishing a Facebook page without having a reason or clear strategy. Today, I’m looking at two companies who have adopted Facebook in very different ways.