The Fallacy of the Customer Survey
Posted by David van Toor
on Saturday, February 18, 2012
in ThoughtBytes
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
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The Customer Satisfaction Survey - relied upon as an indicator of a company's ability to satisfy its customers, and as a basis for critical decision making. Sadly the Customer Satisfaction is usually a waste of time at best, and an insult to your customers at worst.
