Google's 4 color glossy personalized report to Adwords subscribers is a multi-million dollar expense. Is this smart advertising from a marketing behemoth or simply bad form from a company that purports to be Green?

Often in business, we are faced with the challenge of explaining our position on a given topic to those who completely disagree.

Today I received an email from Reed Hastings, the CEO of Netflix, explaining that company’s recent price increase and separation of DVD subscription and streaming.

Yesterday I wrote about the trend of companies establishing a Facebook page without having a reason or clear strategy. Today, I’m looking at two companies who have adopted Facebook in very different ways.