Google's 4 color glossy personalized report to Adwords subscribers is a multi-million dollar expense. Is this smart advertising from a marketing behemoth or simply bad form from a company that purports to be Green?

The Customer Satisfaction Survey - relied upon as an indicator of a company's ability to satisfy its customers, and as a basis for critical decision making.  Sadly the Customer Satisfaction is usually a waste of time at best, and an insult to your customers at worst.

Terry Baxter is a Hero. 

Terry is a single mother of three children in Santa Barbara, California and the owner of B Production Company - an event management and promotions company. Terry Baxter is also someone who completely understands the actual potentiality of Social Media. For the last week Terry utilized Social Media for the ultimate greater good and showed us what Social Media is capable of.

Often in business, we are faced with the challenge of explaining our position on a given topic to those who completely disagree.

An Off-Road trip to Utah iterates the point that many species are nearing extinction.  But it's not as you may think....

Today I received an email from Reed Hastings, the CEO of Netflix, explaining that company’s recent price increase and separation of DVD subscription and streaming.

Yesterday I wrote about the trend of companies establishing a Facebook page without having a reason or clear strategy. Today, I’m looking at two companies who have adopted Facebook in very different ways.