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Test New Throughbyte

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
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on Tuesday, January 07, 2014
in ThoughtBytes

This is the first line

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Google's Fabulous Adwords Mailer - Smart Marketing or Indulgent Waste?

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Friday, February 24, 2012
in ThoughtBytes

Google's 4 color glossy personalized report to Adwords subscribers is a multi-million dollar expense. Is this smart advertising from a marketing behemoth or simply bad form from a company that purports to be Green?

©No Plan B, 2011

The Fallacy of the Customer Survey

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Saturday, February 18, 2012
in ThoughtBytes

The Customer Satisfaction Survey - relied upon as an indicator of a company's ability to satisfy its customers, and as a basis for critical decision making.  Sadly the Customer Satisfaction is usually a waste of time at best, and an insult to your customers at worst.

The Actual Potentiality of Social Media

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Wednesday, December 28, 2011
in ThoughtBytes

Terry Baxter is a Hero. 

Terry is a single mother of three children in Santa Barbara, California and the owner of B Production Company - an event management and promotions company. Terry Baxter is also someone who completely understands the actual potentiality of Social Media. For the last week Terry utilized Social Media for the ultimate greater good and showed us what Social Media is capable of.

 

Tags: Social Media

Effectively Handling Opposing Points of View

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Sunday, October 23, 2011
in ThoughtBytes

Often in business, we are faced with the challenge of explaining our position on a given topic to those who completely disagree.

Are you on the Brink of Extinction?

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Wednesday, October 19, 2011
in ThoughtBytes

An Off-Road trip to Utah iterates the point that many species are nearing extinction.  But it's not as you may think....

Rim's loss of Market Share provides valuable lesson

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Friday, September 16, 2011
in ThoughtBytes

Within 3 years, the once mighty Blackberry has lost its premiere place on the hips of gadget wielding executives, and it’s important to understand “why”.

A real apology from a CEO remains priceless

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Wednesday, August 31, 2011
in ThoughtBytes

Today I received an email from Reed Hastings, the CEO of Netflix, explaining that company’s recent price increase and separation of DVD subscription and streaming.

A Tale of Two Pages

Posted by David van Toor
David van Toor
David van Toor has had considerable success during 20 years both as an Entrepren
User is currently offline
on Saturday, April 23, 2011
in ThoughtBytes

Yesterday I wrote about the trend of companies establishing a Facebook page without having a reason or clear strategy. Today, I’m looking at two companies who have adopted Facebook in very different ways.